PASTACHUTE

As harmless as it might look, pasta often ends up at the center of animated debates, especially in our country. Our team wanted to trigger the same heartfelt involvement in this kind of debate, by asking users to root for their favorite type of pasta. The purpose is light and humorous: to entertain people through a very simple, yet engaging experience and to make them feel part of something big, despite (or maybe even thanks to) the trivial subject. The creative process is very similar to the one of memes, as it starts from picking a very simple piece of culture that has a surprisingly big impact because of its universality.

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